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Chemicals aren't the same as books or airplane tickets: it's not just "add to shopping cart"! How can the Internet replace long-term relationships with strategic suppliers? |
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Indeed: you should not eliminate your face-to-face contacts with your business contacts... to the contrary, we hope that by reducing the amount of routine work you will have MORE time for such strategic issues. Successful e-strategies should answer one single, simple question: "how can I use the Internet as a TOOL to make my business-processes more efficient?" We believe the answer lies in streamlining the routine communication activities while leaving the strategic purchase decisions in the hands of people!
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